My story
How I got here
I got into this the way a lot of writers do, by being the person who could take something complicated and explain it clearly. Somewhere along the way I realised that clear writing and good search strategy are really the same craft pointed at different goals, and I have built my work around that idea ever since.
Over the past few years I have planned and written content for more than thirty clients at Loop Digital, contributing to 150,000+ customer acquisitions, 13,000+ enterprise leads, and 171% year on year organic traffic growth. I care about work that reads like a person wrote it and performs like a specialist built it.