The work

Medi Ads needed a full set of landing pages for a new website build in healthcare, a sector where content carries real weight: it has to be accurate and trustworthy first, while still ranking organically and converting as a paid landing page.

Researched each medical service area, then wrote landing page content to the accuracy and trust standard healthcare demands, structured around real search intent and Google's E-E-A-T expectations, so each page could serve as both an SEO asset and a paid landing page.

A complete set of healthcare landing pages, live and ready to support organic visibility and paid campaigns from launch, written to the standard of accuracy and trust the sector demands.

A Google Core Update hit rankings on several of the client's key service pages, and some location pages were not ranking in their target towns at all.

Audited the site page by page against search intent, E-E-A-T, and content quality signals, then rewrote and restructured the underperforming pages for depth, clarity, and local relevance.

One previously non-ranking page reached 29+ keyword rankings within four weeks of the content going live, with visibility improving across the client's target locations.

A seasonal firewood business was ranking for just 24 keywords, with thin content that did not match how customers actually searched across their buying journey.

Built a content calendar aligned to search intent and seasonality, then wrote keyword-mapped product and location pages alongside blog content for each stage of the buying journey, from early research to ready to buy.

Organic sessions grew 171% year on year with a 10x increase in daily impressions, and the site went from 24 keywords to 251 ranking keywords.

A brand new insurer needed to build organic visibility and trust from zero, in a competitive market where established competitors already dominated search.

Wrote travel guides and FAQ content built around real customer questions and search intent, structured to win Google's People Also Ask and AI Overview placements.

Organic visibility built from zero to 1,400 ranking keywords and 300+ SERP features won, supporting a launch that went on to acquire 150,000+ customers in its first year.